Metaplex is the protocol that handles token metadata on Solana — the name, symbol, image URI, description, and external links that the SPL Token Program itself does not store. Every wallet, aggregator, and explorer (Phantom, Jupiter, Solscan, DexScreener, Birdeye) reads the [Metaplex Token Metadata account](https://developers.metaplex.com/token-metadata) to display your token's branding. The articles below cover the metadata account structure, the 32-character name limit and 10-character symbol limit, how to pin images to IPFS so they don't 404 in six months, update authority semantics (and why revoking it is permanent), and the Token-2022 extensions that change parts of the metadata model.
Guides in this topic
Solana Token Name, Symbol & Image Rules: Byte Limits (2026)
The real limits: 32 bytes for name, 10 for symbol, 200 for the URI — enforced in bytes, not characters. Plus the logo sizes wallets and listers expect.
solanametadatametaplexspl-tokenbrandingDEX Screener Enhanced Token Info: Update Your Profile
Update a DEX Screener token logo, socials, and profile through Enhanced Token Info. Current advertised price, preparation, processing, and troubleshooting.
dexscreenertrust-signalsmetaplexsolanatutorialCan You Edit a Solana Token After Launch? (2026)
What you can change post-launch (name, image, links), what you can't (mint, decimals), and how authority revocation locks specific changes forever.
solanaspl-tokenmetaplexexplainerSolana Token Image Not Showing? 5 Fixes (2026)
Token logo not appearing on Phantom, DexScreener, or Solscan? The 5 specific causes — broken IPFS gateway, wrong format, missing metadata, CDN cache.
solanametaplextroubleshootingspl-tokenWhat is Metaplex Token Metadata? Plain English (2026)
Metaplex is the on-chain program that gives Solana SPL tokens their name, symbol, image, and links. Plain-English explanation of how it works.
solanametaplexspl-tokenmetadataexplainer
How these Metaplex guides connect
New to launching on Solana? Start with How to Create a Solana SPL Token for the end-to-end walkthrough, work through the Solana memecoin launch checklist, then come back to the metaplex guides above for the detail on this specific step. When you're ready to ship, the Solana token creator handles the mint, metadata, and authority revocation in one no-code flow — no Rust, no CLI.